Samsung retains No.1 position in global TV market

Samsung Electronics Co. has held on to its position as the world's top TV manufacturer in the first quarter of 2023, securing a 32.1% share of the market in terms of value, according to global market research firm Omdia's data released on Sunday. 

Samsung's continued dominance is attributed to premium and ultra-large models like Neo QLED, OLED and Lifestyle TVs. Specifically, it captured nearly half of the 80 inches or larger ultra-large TV segment.

The data also revealed Samsung's strong foothold in the rapidly growing ultra-large TV market of 75 inches or more, with a value-based market share of 38.8%. In the premium TV market, Samsung's market shares were impressive in North America and Europe, with 52.6% and 60.7% respectively. Meanwhile, in the ultra-large category of 80 inches or more, the company retained its leadership with a 43.9% share, boosted by new 98-inch offerings.

For premium TVs priced above $2,500, Samsung increased its market share by about 10 percentage points year-on-year to 59.1% in terms of value.

The global QLED TV market experienced robust growth, with sales increasing by 13% year-over-year to 3.73 million units, accounting for 8.0% of the total TV market. Samsung took the lion's share of this segment, selling 2.15 million QLED units, representing 57.5% of the total QLED market. Since its debut in 2017, Samsung's QLED TV sales have reached a total of approximately 38 million units as of the first quarter of 2023.

In contrast, the overall global TV market contracted in Q1 2023, largely due to an economic slowdown and seasonal downturn. Market value shrank by 12.5% to $22.49 billion, while volume dipped 5.2% to 46.52 million units.

Write to Ik-Hwan Kim at lovepen@hankyung.com